Harley-Davidson's Unbelievable Crisis: 80,000 Bikes Sit Unsold
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Hey, it's Dan, and today we're diving into the astonishing crisis engulfing an iconic American brand: Harley-Davidson. With an unbelievable 80,000 brand new motorcycles currently sitting unsold in inventory – enough to stretch almost 200 miles end-to-end – the company is facing an existential threat.
Discover the shocking reasons behind Harley-Davidson's struggles, from controversial 'woke advertising' and recent CEO changes to unpopular shifts towards electric bikes and trikes that just aren't selling. We'll explore how this legendary brand arrived at this critical juncture and share some personal anecdotes that might change your perspective on bikers.
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Transcript
Hey, it's Dan, welcome back to I'll Allegedly. I've got a good one for you today. You know, one thing that we've talked about over and over and over the last few months are brands that are iconic, beloved, fan favorites, that are just going out of business. And I was sent a story that is nothing short of unbelievable when it comes to the Harley-Davidson brand and how there are tens of thousands of Harley-Davidsons available in inventory for sale. You haven't seen anything yet. Like, subscribe, we're going to cover a lot in this video. Plus today we have a sponsor Noble Gold Investments and I will cover them in a bit. First things first, I am outside of a Harley-Davidson dealership here in Irvine, California. It's early, it's before they open. And Harley-Davidson right now, think about this. They've had problems with their woke advertising, they got rid of their CEO and the brands are not selling. The CEO that they got rid of last year was a member of the board since 2007 and then he became CEO in 2020. And they shifted to things like electric bikes, they shifted to trikes, things that are just ...
