Dan uncovers an unbelievable crisis facing Harley-Davidson, revealing how this iconic American brand is struggling with tens of thousands of unsold motorcycles. He explores the shocking reasons behind this monumental inventory problem for a company once defined by its tough, beloved image.
Learn about the 80,000 new Harley-Davidson bikes — enough to line up for 200 miles — sitting idle in inventory. This video investigates how corporate decisions, including a previous CEO's shift to electric bikes and 'woke advertising,' have led to unprecedented challenges for the legendary manufacturer.
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Transcript
Hey, it's Dan. Welcome back to I Allege Today. I've got a good one for you today. You know, one thing that we've talked about over and over and over, the last few months are brands that are iconic, beloved, fan favorites that are just going out of business. And I was sent a story that is nothing short of unbelievable when it comes to the Harley-Davidson brand and how there are tens of thousands of Harley-Davidsons available in inventory for sale. You haven't seen anything yet. Like, subscribe, we're going to cover a lot in this video. Plus today we have a sponsor Noble Gold Investments and I will cover them in a bit. First things first, I am outside of a Harley-Davidson dealership here in Irvine, California. It's early, it's before they open. And Harley-Davidson right now, think about this, they've had problems with their woke advertising, they got rid of their CEO. And the brands are not selling. The CEO that they got rid of last year was a member of the board since 2007 and then he became CEO in 2020 and they shifted to things like electric bikes, they shifted to trikes, things that are ...
