An approach to B2B phone calls. I sold a lot of sizzle. Real Estate Jam Session guest Richard Blank

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10/03/22

Richard Blank: don't be surprised if Joe's gonna be way too busy and it's gonna have to eat two lunches to get his energy back.

Joe Killinger: Yeah. It's, you know, as far as you know, sales people we're always taught, get the lead, get the deal, you know, get the appointment, You know, and I'm like, you, it's just kind of like, you know, it's a process, you know, you gotta have the process in place.

Richard Blank: You gotta do clean business. Yeah. You gotta properly represent yourself in the best light and, and there's no surprises with you, Joe, like as much as you'd like to give somebody a price or sell it with certain terms. Mm-hmm. , you're also realistic. And if you're able to have that sort of conversation with your clients, I think once again, they respect you that much more.

Joe Killinger: Yeah. I would bet that when you were doing residential, you knocked it outta the park, didn't you?

Richard Blank: I sold a lot of sizzle. I said, Unlike other people that are just boring you, I'm telling you, your house is great. Oh, I had the greatest phone calls with people. I bet you know what I got the most. I tell you, it used to be about 80% prospecting, 20% referrals.

Richard Blank: Yep. And it got 50 50. Yeah. And then it got about 20% prospecting, 30% callbacks, 50% referrals. And so I got passed around, which was wonderful. Yeah. And people realized that if I myself at 10:00 AM on a Sunday morning or making prospecting calls to you, isn't that the sort of company you'd like to work with?

Richard Blank: And so it was very easy for me not to lie. I'm telling you the truth. I'm representing myself, introducing myself, and it's Sunday morning. I'm not hungover and I'm not on vacation. I'm, I would love to represent your home and, and why don't we have a, a meeting from this momentum that we have. I like you, Richard.

Richard Blank: Great. Put the checkbook away. I don't wanna sign who's talking about signing anything today. Mm-hmm. , what I, since obviously we have a momentum and we both know each other's names. Maybe the next step is to have Joe meet you and then from an educated point of view, then make a decision. But you're gonna love him , you know?

Richard Blank: And um, And it's being kind. Yeah, it's being nonthreatening. And they realized that, and maybe Joe, it's the way that you and I were raised by our parents and grandparents. We were taught to have certain manners. Yeah. And to respect other people's times. Yeah. And so by just taking that very simple common sense approach to my phone calls, I was not the real estate beast you thought I was.

Richard Blank: I was a very kind, non-threatening appointment set for my older brother who is the broker or for my clients now that are in the United States that are doing their business. So I was just the sell the sizzle. Come into the tent. Yep. Greatest.

Real Estate Jam Session Podcast has accepted Richard Blank's invitation to join the audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Joe Killinger discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.

Joe Killinger has been an active member in the real estate industry for many years, wearing different hats, and at times multiple hats! Over the years he has been an Agent, Investor, Syndicator, Founder and Operator of companies as well as properties he invests in. His expertise has been developed over the past 30 years. During that time he has been personally responsible for the sale of and/or directly involved in the marketing of over 5,900 assets, resulting in closed transactions totaling over 900 million dollars throughout the United States.

Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.

https://costaricascallcenter.c....om/en/outbound-bpo-c