How to score a pass to pitch on a telemarketing call INspired INsider Podcast guest Richard Blank Co
How to score a pass to pitch on a telemarketing call? INspired INsider Podcast guest Richard Blank Costa Rica's Call Center
Dr. Jeremy Weisz: Richard, you mentioned from an outbound perspective, so there's different kind of parts to the call. So I'd love for you to break that down, especially the opening part. Cause if you, you know, you've mentioned before, if you don't get past that, it doesn't matter what you have planned
Richard Blank: for the rest of the call.
Richard Blank: That's a great point. Well, every conversation has an introduction of body and a conclusion. You can't land that intro. There is nobody in conclusion. Doctor. I also believe that every conversation and attention span is 30 seconds to two minutes. Okay? And so when we're touching base with somebody, there is a give and a take initially before that positive escalation for the assistant that's answering calls for your company.
Richard Blank: What I love to do is a company name Spike. I'm not anonymous for the entire phone call, but the first thing that comes outta my mouth is the name of your company, how your company is doing. You know, before I even introduce myself, so I'll say better than somebody that answers the phone at your company.
Richard Blank: And then from there, a lot of the times they'll be asking me questions. And what I have here is a certain technique, it's called the buffer boomerang technique. Hypothetically, Germany, if somebody is answering with a negative tone, there's a way to be able to buffer that negative tone. Do a name drop, let them know that's an Exxon question.
Richard Blank: Repeat the question to show active. Listen. Then boomerang it back as a plus two. And so initially somebody could ask what my name is, and now I'd say, Jeremy, that's an Exxon question. My name is Richard Blank, as an example. And so what happens is you're able to show the active listening, readjust the tone of a call, but then in the middle of a call there is something that I like to consider.
Richard Blank: Micro phonetic, micro expression reading, and what I have here, As an actual chart, it's very simple. You're focusing on phonetics, which is your tone, rate, pitch, and duration. Your tone should be the consistent variable of empathy and confidence. There's a mirror imaging technique, but I believe that should be done every 30 seconds to two minutes with your rate of speech and your pitch.
Richard Blank: You're speaking level. Now. I need to match you with this. Because if you do a spike or a dip, that's usually when I ask a tie down or a pin down question if it makes sense or sounds good. And then also when people are on the phone and they're explaining their services. A lot of times they'll do desert pitching, Jeremy.
Richard Blank: Well, they'll just talk without any sort of oasis for drinking and resting. And so what I like to do is to give my list pause in between each one, like a dessert tray to see if there's a reaction at the end. Say in a brazen way. I'm sure you'll like at least one, so I can break the sort of questions that I have.
Richard Blank: And then sort of positive or negative reinforcement in these conversations. Once you see it, you can't unsee it. After three weeks, it becomes practice. I believe in a five to one name drop to pronoun, where in every sentence you're either saying R or your, and then usually use a name drop for the tie down question.
Richard Blank: And then at the end you can also rake one last tongue by saying, Listen, since you have me on the phone today, Jeremy, are there any other additional questions that you have? Usually you might mention something else after I repeat the. I repeat information in military alphabet because instead of concluding the call, there's a very good chance we could be talking about how proud we are of the military and those that have served.
Richard Blank: And then as I mentioned before, giving you a positive written escalation regards to those that are working with you. And so these are things that I believe won't compromise ethics, values and morals naturally. I'm skimming over this quickly, but there are certain things as expression reading. And since we're losing three of our senses over the phone, our taste, touch, and smell, the doctors and scientists say that your other senses should be expanded.
Richard Blank: Besides your active listening. I believe in image streaming where they say that books are better than movies and there's no reason why your imagination, your adjectives and your descriptions could be incredible. It could be illuminating. It could really put some insight in where you're going on some of these phone calls.
Richard Blank: And so as I mentioned before, as long as you become animated, engaged, and you are this individual's biggest fan, and you really take in the information and energy that they're giving with you, you'll find your job very fulfilling. It's because most people today see a telemarketing job as transitional or they look down upon it, but there is a ton of people that make and receive phone calls for every type of business.
Richard Blank: And some of the greatest people that you could speak with in the world do show this empathy because I, I'll share an example with you. I have a law firm account here, and we have intake coordinators for, it's a disability and wrongful termination. And so what happens is, and you being a doctor as well, you might be meeting people when they're most vulnerable in having the worst day of their life.
Richard Blank: And so if you are capable. Of having somebody calm down, find their focus and move forward with you. You could be one of the greatest individuals there when they needed you the most. And so a lot of my agents, instead of they can earn a living so many different ways, but if they can get this sort of fulfillment by knowing that success is built on a million thank yous and that they get all these positive written escalations to our company about how great they're doing.
Richard Blank: They know that they are on the right path and that once again their karma's gonna kick it, and that if they do leave this company and I am the last boss that they ever have, they will be prepared to build an incredible organization.
Inspired Insider Podcast has accepted Richard Blank's invitation to join the audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Dr. Jeremy Weisz discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.
INspiredINsider.com Show features interviews with successful and inspirational entrepreneurs, authors, and visionary leaders.The interviews reveal deeply personal stories and explore the tough journey of Big Challenges or Big Mistakes that the inspirational leaders overcame to achieve success. Have You Ever Hit a Wall in Business or Life?
Dr. Jeremy Weisz is the Founder of InspiredInsider.com & CEO of Rise25.com He has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. He was senior producer for 6 years at one of the early top business podcasts helping to put systems in place and to run some of the behind the scenes operations.He continues to run his own chiropractic & massage facility in downtown Chicago and is founder of a nutritional supplement business.
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.