⁣Why should the use of phone still command respect? BUILD & BALANCE SHOW guest Richard Blank Cos

richard blank
richard blank

For doing this for so long.

Excellent. Okay. All right. So now, now we have an understanding of how it all came to be. So, uh, now we want to kind of get into, uh, some of the sales related questions, right. And tap into that, that great wisdom that you've accumulated over the 14 years. There's so much emphasis on cold email these days in selling.

Why should the use of the phone still command?

I think a cold email is fine. If you're just doing email blasts. If it's just a templated, I think a phone is essential these days for multiple reasons. The first is it'll give you a chance to understand the company's culture where you're calling. Secondly, you might meet people prior to the decision maker.

Where you can build a relationship, learn more information. And in my opinion, do a positive escalation. So when you have this relationship with either the gatekeeper or somebody else that's assisted you before transferring, you can give the gift of mentioning how amazing this individual was, that works at your company.

So your first impression, if it is a cold call and you're meeting somebody for the first time. You're showing very good faith. You're just not coming in, asking for an appointment. In my opinion, you're gaining a couple points and I think you're also eliminating the chance of any sort of upsell compared to just a cold email.

You're eliminating any sort of chance of getting a referral or any additional business from that, unless they decide to write back. There's no way to get any sort of feedback, the positive or the negative aspects of the product in which you're representing. And then finally, as I say before, there's, there's that relationship and rapport building that you're meeting with somebody.

So where you would be able to get the pass to pitch, you will be able to get that follow up appointment, or you would be considered a little bit more than somebody that just sends out templated emails, but. I will say this, my friend, if somebody is just using these cold emails as their marketing strategy, why don't you take an extra 30 seconds?

Okay. Just to look at their website or a LinkedIn profile, because you would possibly be able to uncover something that would give you a sort of connection, or you can congratulate them on a promotion. On an anniversary, a third location, you could say they're slogan. I don't know, but if you're just calling me, sir, and giving me some email, it's extremely informal.

But if you mention my pinball machines, I'm gonna read your entire email. So at least you're gonna have a shot with me. So my suggestion is just to, instead of being a, a, a, a print. Be a painting, actually add a little bit to these templates, if that's your only strategy, but Michael, to answer your question, you are eliminating so many different ways to build momentum, energy, and relationship building by eliminating any sort of phone calls.

Wonderful. Yeah. I, I, I totally agree with you. So thank you for that. Um, I recall a past client telling me that they'd only reach live people about three or 4% of.

Build and Balance Show has accepted Richard's invitation to join the audience for a solid discussion regarding taking a chance by moving abroad and starting a company from scratch in Costa Rica. Michael Neuendorff discusses with Richard advanced telemarketing strategy, conflict management, interpersonal soft skills, customer support, rhetoric, gamification, employee motivation and phonetic micro expression reading.

Build and Balance is dedicated to serving salespeople with 0 - 5 years of experience; and anyone who wants to improve their public speaking skills. Michael Neuendorff been in sales and marketing for more than 20 years and know what it's like to start out in sales. Michael has 25+ years of sales and marketing experience; extensive team building and leadership experience; teaching, training and mentoring experience and a proven ability to think creatively and listen deeply. Michael was a marketing director at Oracle Corporation, and an assistant manager of direct marketing at Softbank Forums. Michael has also been a top inside sales manager and a private English instructor in Tokyo.

Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking style backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10 000 bilingual telemarketers. Richard Blank has the largest collection of restored American Pinball machines and antique Rockola Jukeboxes in Central America making gamification a strong part of CCC culture.Richard Blank is the Chief Executive Officer for Costa Rica’s Call Center since 2008.

Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.

Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.

We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.

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